The Rochester, New York-based agency also handled the brand’s 2020 “Smashed It” ad campaign and oversaw the creation of its current tagline: “Every bite a better burger.”
The chain’s updated logo will make its official restaurant debut next month at its Coors Field stadium location in Denver, followed in May at its Salt Lake City International Airport restaurant and in June at its locations in New York City.
The logo will also be featured at the roughly 20 new Smashburger restaurants slated to open this year, and should roll out to all existing stores in some form—on employee uniforms and advertising materials, for example—by summer’s end. The rebrand will be in effect at all locations both in the U.S. and around the globe.
Over this past year, Smashburger has also been working to remodel its restaurants to feature open-concept design elements such as an open kitchen, as well as implementing pandemic-safe features including contactless “cubby systems” and virtual drive-thru windows, Bachmann says. Revamping the chain’s logo and branding was a “natural next step,” he adds.
The Link LonkMarch 25, 2021 at 12:48AM
https://adage.com/article/news/smashburgers-new-logo-extra-smash-easy-colors/2323751
Smashburger's new logo: extra smash, easy on the colors - AdAge.com
https://news.google.com/search?q=easy&hl=en-US&gl=US&ceid=US:en
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